A coach built for
where you're going.
Deep domain expertise. Behavioral science rigor. A track record of building at scale in health tech.
Randhir Vieira
President, Healthify USA. Former CPO, Omada Health. Founder, Petra Coaching.
Randhir has spent 20+ years at the intersection of behavioral science, product leadership, and health technology. He has built products used by millions, scaled revenue across complex organizations, and led teams through high-stakes pivots at some of health tech's most respected companies.
As Chief Product Officer at Omada Health, he led product through a period of significant scale — expanding digital therapeutics for diabetes, hypertension, and weight management. Before that, as VP Product at Headspace, he shaped product strategy for one of the world's most recognized mental wellness platforms. Today, as President of Healthify USA, he drives commercial strategy for a behavioral change platform at the forefront of metabolic health and GLP-1.
His coaching is rooted in evidence — not motivational platitudes. He works with clients to close the gap between where they are and where they need to be, with rigor, honesty, and genuine care.
Career
Areas of Depth
- Behavioral change science
- Product strategy & execution
- Health tech business models (GLP-1, payers, service organizations)
- Team alignment & culture
- Unit economics & financial rigor
Built on rock. Built to last.
Petra is the Greek word for rock — specifically, the hardest and most resilient form. The name is intentional. Strong foundations don't just support weight; they enable height. Every engagement is designed to build something that endures under pressure.
The coaching approach mirrors the brand itself: structured yet personalized, precise yet human. Clarity through compression. Strength through discipline. Growth from the ground up.
Inspired by the diamond — the hardest, most resilient form of rock — Petra's mark reflects a commitment to clarity, strength, and transformation under pressure.
The layered lines suggest depth, refinement, and progression, echoing the structured yet personalized nature of every coaching engagement.
Clean, geometric, and modern — designed to convey a high-touch, premium experience rooted in enduring value.
Our Principles
Accuracy over speed
We get the diagnosis right before we prescribe. Moving fast in the wrong direction is worse than standing still.
Structured thinking
Clarity is a discipline. We use frameworks, not feelings, to cut through complexity and reveal the signal in the noise.
Actionable next steps
Every session ends with a concrete action plan. No abstract insights that evaporate before Monday morning.
Red-team everything
The most valuable thing a coach can do is challenge your thinking before the market does. We steelman the opposition.
Ready to find your foundation?
Start with a 30-minute discovery call — no pitch, just a real conversation about what you're building.